'Niche Down’ Keyword Research For Content Ideas

Keyword research is one of the best search engine optimization techniques. It may open the doorway to persuasive content promotion ideas and link construction.

The so-called "niche down" procedure for keyword research begins with one comprehensive search phrase -- for example, "men's shoes" -- and works its way down to market keywords to target.

This is ordinarily performed with filters at a keyword research tool. On the way, think about how much research volume a keyword creates and how hard it could be to your website to rank because of it.

 In the long run, you must have a listing of niche keywords for articles ideas- products descriptions, blog articles, and other sorts of customer-attracting articles.

Let’s walk through an example.

 Begin with Seed Keywords

For our seed keyword phrase, we will utilize the above "men's shoes". It's a fantastic retail example.

We'll take our seed phrase into a keyword evaluation tool. There are a lot of excellent options, such as Ahrefs, SEMrush, Moz, and many others. However, for these instances, I'll use Ahrefs' Keyword Explorer.

 The tool returned fundamental information about our seed keyword and four types of keyword ideas, which can be:

•"With a few phrases," that is exactly what it sounds like;

•"Search tips," that are derived from a search engine autocomplete attribute;

•"Recently discovered" keywords which are a word game for our seed keyword and that have been added to the Ahrefs database and

•"Also rank for" keywords, which can be phrases which the top 10 websites for "men's shoes" also rank for.

Search Volume, Clicks

Let us begin our "market down" research together with the 862 search tips Ahrefs recommended. Again, these are the phrases which search engine autocomplete tools advocate whenever someone begins a hunt for our seed keyword phrase, "men's shoes."

 There are a number of excellent ideas, for example, "men's casual shoes" Therefore, how can we determine which words to add to our listing? Start with the search volume

In the instance of Ahrefs, the quantity metric describes how frequently a keyword term is queried a month for any particular country.

A closely related dimension is "clicks". While search volume considers the number of searches, the clicks metric quotes the number of clicks from a search engine results page into a site happen because of these searches. It's worth mentioning it is likely to get more clicks in a particular month than you will find hunts.

Let us use a filter to think about just keyword phrases together with at least 1,000 searches per month normally. After all, if we are planning to use this listing of "market down" keywords to create content thoughts, we would like to ensure we have the chance to yield a fair quantity of traffic.

In the list of outcomes, we may choose phrases like:

•    “Men's casual shoes,”

•    “Men's shoes on sale,”

•    “Wide men's shoes,”

•    “Under Armour men's shoes.”

Keyword Difficulty

Having a couple of potential keyword phrases garnered out of Ahrefs' search tips, let us return to the Keyword Explorer to our seed term and take a look at the "with identical phrases" keyword thoughts. You will find a great deal more of them, some 148,011 for "men's shoes."

We'll filter for search volume, just considering keyword phrases with over 1,000 average monthly searches. Then we'll additionally filter for keywords issue of 30 or not on a 100-point scale. This score is Ahrefs' quote of how hard it's going to be for us to position at the top 10 on a Google SERP for the keyword phrase.

 Every keyword research tool will quote the issue differently. In cases like this, a keyword problem score of 30 implies a top 10 website will have approximately 36 talking domains connecting to the goal page. Consequently, if we would like to position in the top 10 we could presume that we are going to have to construct over 36 inbound links.

Together with the listing filtered for search volume and keyword difficulty, you will find several 156 tips, including phrases such as:

•    “Men's dress shoes,”

•    “Men’s running shoes,”

•    “Men's slip-on shoes,”

•    “Men's basketball shoes,”

•    “Men's walking shoes,”

•    “Men's boat shoes,”

•    “Men’s golf shoes,”

•    “Most comfortable men's shoes,”

•    “Most comfortable men dress shoes,”

•    “Best shoes for standing all day men.”

Convert Keywords to Content

Observing the pattern explained in the prior sections -- beginning with a seed keyword phrase filtering volume and keyword difficulty -- it's possible to create long lists of keyword phrases.

 Your listing, however, does not do your business any good till you start to optimize your website for those phrases, converting keywords into articles.
To demonstrate, we'll utilize the keyword term "best shoes for standing all day men." In accordance with Ahrefs, that term receives roughly 1,900 searches every month from the USA, leading in some 2,092 clicks normally. The term also has a very low keyword difficulty score. Therefore, it could be easy for all of us to position for the term. Begin with solving the issue.
Start by solving the problem.  Prospective clients who search for "top shoes for standing daily men" are actually asking a matter about which shoes can keep their feet out of damage. So do a little bit of research and find out what makes a shoe comfortable to endure in.

As soon as you've identified the features that result in a cozy standing shoe, have a look at your products and identify shoes that fit these features. Add a brief paragraph to each item's description explaining that it's "among the greatest sneakers for standing all day"

Then create blog articles around this keyword phrase. This may include articles, for example:

•"20 Greatest Men's Shoes for Reputation All Day, 2018 Edition";

•"For Your Feet All Day? Learn What Attributes Make Shoes Comfortable to Stand All Day"

Connect to these posts from the product detail pages, and add links back to your own goods in every single post. These posts also need to fuel a search engine optimization link building effort. With that, you have done it. You used a keyword research tool to move out of a seed term into some niche phrases, creating content thoughts on the way.
Also check this article to know Mistakes To Avoid While Doing Niche Research